Digital marketing strategies for craftsmen

Acquiring customers & employees

The digital world offers craft businesses not only the opportunity to reach new customers, but also to attract much-needed skilled workers and apprentices. DiKONZEPT is your partner for mastering this digital challenge and leading your craft into the digital age.

DiKONZEPT: your guide through the digital marketing maze

websites for craft businesses

digital marketing strategies

Handwerker hält Klemmbrett

Basic marketing equipment for craft businesses

Basic printing and design equipment for craftspeople

logo
business cards
flyers or product brochures
company sign
car lettering

Basic digital equipment for craftsmen

website
Google business entry
social media presence

Useful aids

letterhead
printed envelopes
order forms, printed or digital
non-removable tool/product stickers
construction fence tarpaulins

Any questions?

We also support you with the basic marketing equipment for your company!

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There are a number of digital marketing strategies for craft businesses to consider to strengthen their online presence, acquire new customers and position themselves as an attractive employer. Here are some effective strategies:

The website as the basis for your internet presence.

Here you can find information and examples.

Google Business Eintrag

Erhöhung Ihrer regionalen Sichtbarkeit
Reaktionsmöglichkeit auf Google-Bewertung im Netz

Search engine optimisation

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Search engine optimations

optimisation of the website for search engines to improve its ranking in local search results.
use of local keywords and creation of high-quality content that highlights the services of the craft business.

Google business listing

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Google Business Listing

increase your regional visibility
option to respond to Google rating online

Search engine marketing

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Search engine marketing

placement of paid adverts in search engines (Google Ads), especially for local searches.
specific advertising campaigns for particular services or offers.

Social media strategy

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Social media strategy

being present on platforms like to interact with customers and represent the company.
sharing pictures and videos of projects, customer feedback and information about the team and company culture.

Online evaluation strategies

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Online evaluation strategies

promoting reviews on Google My Business to boost credibility and trust.
increasing trust by responding to customer reviews and feedback.

Content-Marketing

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Content-Marketing

creating blog posts, guides and case study content that showcases your business expertise and quality of work.
publishing content that is useful for potential customers and employees, e.g. as a newsletter or by email.

Go digital with your trade!

DiKONZEPT – your partner for online success

Go digital with your trade!

DiKONZEPT

your partner for online success

Auge: So werden Sie mit Online-Marketing sichtbar

Contact

DiKONZEPT Agentur für Marketing GmbH

Johanna-Lösslein-Weg 3

D- 91583 Schillingsfürst

Germany

How can we help you?

Get a non-liability consultation now!

phone: +49 (0)9868 95 92 52 1

E-Mail: info@dikonzept.de

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