AI Marketing
Targeted marketing strategy for your customers or potential employees.
AI Marketing
Targeted marketing strategy for your customers or potential employees.
DiKONZEPT AI Insight is a strategic marketing consultancy that has been specially developed to maximize the effectiveness of your marketing efforts and give you a decisive competitive advantage.
We analyze not only your targeted audience, the market and your competitors in detail, but also create strategies for suitable advertising channels and advertising media, develop texts and slogans and also take care of the graphic implementation.
What do you get out of it?
Detailed target group analysis
Get a better understanding of your audience than ever before. DiKONZEPT AI Insight uses AI to gain in-depth insights into the interests, needs and pain points (objections, concerns) of your target group. This enables you to address them more precisely and increases the effectiveness of your campaigns.
Effective market analysis
Get a clear, comprehensive overview of your position in the market and the activities of your competitors. DiKONZEPT AI Insight provides important information to help you optimise your strategies and stand out from the competition.
Optimised advertising channels and times
DiKONZEPT AI Insight determines the most effective advertising channels and times for your company. Targeted advertising measures enable you to reach your customers precisely when they are most receptive. This maximises success and minimises the marketing budget used.
Tailor-made content and layout development
Based on the insights gained, DiKONZEPT AI Insight develops creative and appealing content and layouts that appeal to your intended audience. We ensure that your messages are eye-catching and effective, whether for websites, social media, email marketing or other channels.
DiKONZEPT AI Insight also works for employer marketing
With DiKONZEPT AI Insight, we develop an effective strategy to reach potential employees on an ongoing basis.
Strategic and AI-supported
marketing strategy and conception
Analysis
Target group analysis
- definition of target groups according to demographic characteristics
- target group description: areas of interest
- if applicable, identification of further target groups not yet used
- advertising channels visited by the target group
- key points of contention (pain points/objections) of the target group
- creation of target group avatars
SWOT-Analysis
- determining the strengths and weaknesses of the company
- working out the USPs (unique selling points)
- working out possible further service possibilities/positionings for your company
Market and competition analysis
- definition of the main competitors
- description of the main communication focuses of your main competitors
- definition of the main competitors’ internet advertising channels
- determining the potential for your company to differentiate itself from its main competitors
Content development & planning
Slogan development
- development of a central slogan
- development of ‘sub-slogans’ depending on target group and service
Content development
Development of high-quality content tailored to your target groups for
- website
- print material
- social media posts
- email marketing / blog
Advertising planning
Creation of an
- advertising channel plan
- advertising schedule
- annual planning for social media
Implementation
Of course, we are also available to support you in the specific implementation of each measure