SEA Search Engine Advertising

With a Google search campaign, you can reach customers who are currently searching for your service and your product. Google search often leads to new customers very quickly, but it is less sustainable.

Google shopping is a special form of search advertising and is very effective. The products are displayed in pictures, with prices and titles. An online shop is essential for Google shopping.

Here you advertise with text and image ads on other websites or in apps. Since you use banners, this type of advertising, similar to advertising in magazines, is more likely to be remembered if it is repeated often enough. It is therefore more sustainable. It is the ideal platform for very innovative product groups that are not well known and are not searched for, and for image campaigns. As a rule, the click prices are lower here.

YouTube has a wider reach than all German television channels combined. It is therefore ideal for image campaigns. Good, promotionally effective video material is needed for YouTube.

Have you ever searched for shoes on Google and noticed that shoe advertising kept popping up on various websites for weeks? Maybe even the pair you were looking at. That’s a remarketing campaign