Online marketing for craftsmen

Digital marketing strategies for craftsmen

Acquiring customers & employees

 

The digital world offers craft businesses not only the opportunity to reach new customers, but also to attract much-needed skilled workers and apprentices. DiKONZEPT is your partner for mastering this digital challenge and leading your craft into the digital age.

 

DiKONZEPT: your guide through the digital marketing maze

websites for craft businesses
digital marketing strategies

Basic marketing equipment for craft businesses

Basic printing and design equipment for craftspeople

  • logo
  • business cards
  • flyers or product brochures
  • company sign
  • car lettering

Basic digital equipment for craftsmen

  • website
  • Google business entry
  • social media presence

Useful aids

  • letterhead
  • printed envelopes
  • order forms, printed or digital
  • non-removable tool/product stickers
  • construction fence tarpaulins

 

Any questions?

We also support you with the basic marketing equipment for your company!
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There are a number of digital marketing strategies for craft businesses to consider to strengthen their online presence, acquire new customers and position themselves as an attractive employer. Here are some effective strategies:

The website as the basis for your internet presence.

Here you can find information and examples.

Google Business Eintrag

  • Erhöhung Ihrer regionalen Sichtbarkeit
  • Reaktionsmöglichkeit auf Google-Bewertung im Netz

Search engine optimisation

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Search engine optimations

  • optimisation of the website for search engines to improve its ranking in local search results.
  • use of local keywords and creation of high-quality content that highlights the services of the craft business.

Google business listing

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Google Business Listing

  • increase your regional visibility
  • option to respond to Google rating online

Search engine marketing

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Search engine marketing

  • placement of paid adverts in search engines (Google Ads), especially for local searches.
  • specific advertising campaigns for particular services or offers.

Social media strategy

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Social media strategy

  • being present on platforms like to interact with customers and represent the company.
  • sharing pictures and videos of projects, customer feedback and information about the team and company culture.

Online evaluation strategies

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Online evaluation strategies

  • promoting reviews on Google My Business to boost credibility and trust.
  • increasing trust by responding to customer reviews and feedback.

Content-Marketing

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Content-Marketing

  • creating blog posts, guides and case study content that showcases your business expertise and quality of work.
  • publishing content that is useful for potential customers and employees, e.g. as a newsletter or by email.

Go digital with your trade!

DiKONZEPT – your partner for online success

Go digital with your trade!

DiKONZEPT

your partner for online success 

Contact

DiKONZEPT Agentur für Marketing GmbH

Johanna-Lösslein-Weg 3

D- 91583 Schillingsfürst

Germany

How can we help you?

Get a non-liability consultation now!

 

phone: +49 (0)9868 95 92 52 1

E-Mail: info@dikonzept.de

 

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